Shemesh Automation announced the appointment of Richard Aitchison as sales director, U.K. & Ireland. Aitchison, a very hands-on professional with a strong engineering background that started in 1988 with GEC Marconi (now BAE), joins Shemesh Automation at an exciting time as the company continues to expand its operations and drive innovation in the packaging machinery industry.

In his new role, Aitchison will be joining the Shemesh U.K. team and will take part in sales, service and customer relations activities in the U.K. and Ireland, and will play a pivotal role in ensuring that Shemesh Automation remains at the forefront of delivering cutting-edge packaging solutions to its customers in these key markets.

The U.K. is already a major stronghold for Shemesh, where it has enjoyed over 10 years of active U.K. sales and after-sales operations, including the establishment of a marketing, strategy, business development and finance headquarters in Great Portland Street, London, where the company’s president also lives. With the addition to the local team of Aitchison, Shemesh customers, both current and future, can anticipate improved standards in both delivery and service as well as an increased capacity to respond to today’s evolving market.

“We are thrilled to welcome Richard to the Shemesh Automation family,” says Shai Shemesh, president of Shemesh Automation. “He is very technical and a professional rarely seen in the industry. A market veteran. His extensive experience and leadership will be instrumental in driving the next phase of growth for the company. Richard’s strategic vision and passion for innovation align perfectly with Shemesh Automation’s commitment to providing high-quality, reliable packaging solutions to our customers.”

Aitchison brings with him a wealth of expertise with almost 30 years of selling capital equipment and with the last 20 years focused in the packaging machinery sector.

“I am excited to join Shemesh Automation and look forward to contributing to the company’s continued success,” says Aitchison. “Shemesh has built a strong reputation for offering a robust & reliable varied product line up and excellence in customer support, and I am eager to work with the talented team here to drive the company’s vision forward and meet the growing needs of our customers.”